The emPowered Author: A Marketing Podcast for Nonfiction Authors

2.5 Using Your Brand on Your Marketing Materials

September 14, 2021 Stephanie Feger
The emPowered Author: A Marketing Podcast for Nonfiction Authors
2.5 Using Your Brand on Your Marketing Materials
Show Notes

A brand is only as good as it is used. I’ve seen beautiful brands be underutilized and I’ve seen pretty horrific brands been used wayyyyy too much! Your goal is to spend your energy creating the brand that speaks you – your goals, your vision, your mission, your offerings to those who need you, want you and will invest in you – and then allow the brand to work for you. Put the brand to use in meaningful and empowering ways.

You know my philosophy – I don’t believe in movement without strategy – so don’t plaster your brand on everything just because you can. Instead, be methodical and select marketing materials and efforts that align with your brand promise and your business goals. That’s the sweet spot! And that’s where brand recognition and brand awareness have the best potential. This episode of The emPowered Author Podcast touches on making the shift from the intangible brand to the tangible marketing materials.

If you are a nonfiction author who is interested in creating an author brand -- or refreshing your current one -- the emPower PR Group can help. Visit www.emPowerPRGroup.com/authorbranding for more information on how Stephanie and Madelyn can help you bring your brand to life. Also, be sure to download our free Branding Brainstorm Guide to help you articulate your vision for your brand and your business so that you are ready to work with a team to bring it to life.

Follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.


Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.

Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.