We are inundated with brands daily, and for those who are looking to stand out amongst the crowd, you'll want to be aware of how your brand -- and how you bring it to life -- is relational and experiential. Your brand is the foundation that helps you achieve your goals and reach those who need you most.
In this episode of The emPowered Author Podcast, we talk about fonts and how they are a critical component of any brand. Every font elicits a different feeling and a different expression of what someone can plan to get when they interact with your brand. Dive into the psychology a bit with us on how and why fonts matter.
If you are a nonfiction author who is interested in creating an author brand -- or refreshing your current one -- the emPower PR Group can help. Visit www.emPowerPRGroup.com/authorbranding for more information on how Stephanie and Madelyn can help you bring your brand to life. Also, be sure to download our free Branding Brainstorm Guide to help you articulate your vision for your brand and your business so that you are ready to work with a team to bring it to life.
Follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.