The emPowered Author: A Marketing Podcast for Nonfiction Authors

2.1 All Things Author Branding and Why Every Author Needs One

August 17, 2021 Stephanie Feger
The emPowered Author: A Marketing Podcast for Nonfiction Authors
2.1 All Things Author Branding and Why Every Author Needs One
Show Notes

Many people think a brand is tangible ... and many authors think their brand is their book's brand, too. But the truth is that a brand is actually much bigger than anything tangible. It's what creates emotional feelings, connection and drive for people to purchase or engage with you within the first few seconds of interacting with your brand. And boy is your brand important.

In this episode of The emPowered Author Podcast, we talk about how important an author brand is for ... well ... authors! And we dive into how, when done right, a brand can do the heavy lifting for you in your business as is works in the subconscious of your target audience. Who knew that there was so much that went into developing a brand?! Well you will after listening to this episode. Brands are critically important, and they matter. 

If you are a nonfiction author who is interested in creating an author brand -- or refreshing your current one -- the emPower PR Group can help. Visit www.emPowerPRGroup.com/authorbranding for more information on how Stephanie and Madelyn can help you bring your brand to life. Also, be sure to download our free Branding Brainstorm Guide to help you articulate your vision for your brand and your business so that you are ready to work with a team to bring it to life.

Follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.

Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.

Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.