I don’t know about you, but I have enough problems. I don’t need any more. I am not in the business of looking for and investing in problems. Instead, I’m looking for and investing in solutions.
➩ Problems aren’t fun; solutions are! People want to spend money on fun not frustrating.
➩ Problems connect us but solutions save us. People want a superhero to pull them out of the “misery loves company” place.
➩ Problems aren’t what you want to be spending money on; but solutions are easy and quick, no-brainer investments!
This problem/solution journey is one each and every one of us embark on daily, and when it comes to book marketing, it should be a meaningful one found in our messaging and our inbound marketing efforts. Last week’s episode of The emPowered Author Podcast was all about questions. And today’s episode, I’m ready to help answer them!
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
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