When I was a little kid, I was filled with questions. So much so, actually, that I remember my parents being frustrated one day in front of my grandma and she asked them how I was going to learn if I didn’t ask questions. Grandma may have been a proponent of inbound marketing before it was a thing! The truth is, she was right.
People ask questions because they have interest and their interest can be deepened if they find the answers out by trusted sources that deepen their interest and build loyalty. That’s what inbound marketing is at its core, and that’s what I’m digging into on today’s episode of The emPowered Author Podcast.
Inbound marketing is a strategy to draw the right people to the right people. It’s how your ideal target reader or client uncovers you. They have questions and you offer answers. Knowing their questions will help you formulate the right answers in a way that they are searching so that when they go looking for answers, you appear. It’s that simple!
If you'd like help, I'm here. Let’s connect and see how our team can best support your goals. Visit our website to schedule a free 15-minute chat.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
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