I 100% believe that divine appointments happen daily, and my meeting Shannon Carroll is proof of it.
✔️ We were both at the same writer's retreat.
✔️ We had some overlapping connections.
✔️ Our paths crossed one morning which began a conversation that would turn into not just amazing author connections but a deep friendship too.
✔️ And, on top of it all, a diagnosis I was newly navigating had similarities to what her husband had experienced and they wrote a book about it.
This connection was destined for emPact on so many levels from the very beginning however, it required an openness for learning, feedback and growth to bring it all together.
Shannon Carroll is the co-author of the beautiful book, One Thing Remains. I’ve had the pleasure of reading her book, creating her marketing plan, conducting a VIP Day and more. And while we discuss the ins and outs of all of this on today’s episode, my hope is that you walk away realizing that we never know what the next moment offers. In her story, a next moment created a terrifying situation. And then, years later, a next moment created our friendship.
Here are some of my favorite highlights from this episode:
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Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
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