The emPowered Author: A Marketing Podcast for Nonfiction Authors

10.6 Business Development and Growth Doesn't Happen By Chance, It Happens on Purpose

January 31, 2023 Stephanie Feger
The emPowered Author: A Marketing Podcast for Nonfiction Authors
10.6 Business Development and Growth Doesn't Happen By Chance, It Happens on Purpose
Show Notes

How many hats do you have to wear to make your author emPact? 

⇢You have a writer hat. And, you are likely comfy with that one. I mean, you have to write a book to make a book happen.

⇢You have your author hat. Most authors learn the ins and outs of authorship. We know that to become an author requires us to publish a book and all. 

⇢And, you have an authorpreneur hat, too. But authorpreneurship isn’t something every author realizes that they have signed up for. (And I promise you that if you are writing a book and you want people to buy it, you are an authorpreneur.)

During a previous livestream that Jennifer Crosswhite and I host on Wednesdays, we discussed insights into authorpreneurship and what it would take for authors to make this their year to own the authorpreneur hat. I’m excited to invite you into that conversation on this episode of The emPowered Author Podcast.

If we could help you plan for a successful year ahead (or book launch ahead), let's chat. Visit our website to schedule a time for us to connect and let's get you set up to succeed this year and beyond!


Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.

Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.