The emPowered Author: A Marketing Podcast for Nonfiction Authors

10.5 Selling Books Requires a Plan of Action

January 24, 2023 Stephanie Feger
The emPowered Author: A Marketing Podcast for Nonfiction Authors
10.5 Selling Books Requires a Plan of Action
Show Notes

You’ve written a book. Now what? This is a question many ask me and while today’s episode will offer some helpful tips on your next steps, I want to start by sharing what you shouldn’t do. 

⇏ Don’t keep them in a box in your basement to collect dust and mildew (or get impacted by an air conditioner leak… ahem, I know this from personal experience).

⇏ Don’t think they will sell themselves. (Friends, nothing will do that. Promise.) 

⇏ Don’t try to manifest it’s success. (Believe me, I sure do love some manifestation, but book success requires a manifest partner in the deal… and it’s called taking action.)

⇏ Don’t forget about it. (It’s not a mistake you made that needs to be distanced from. It’s important and should be remembered.)

⇏ Don’t think you’ve lost your window of opportunity. (Books don’t have a shelf-life and you can breathe life into them whenever you’re ready.)

⇏ Don’t hold back and opt to not tell anyone about your success. (To sell your books, you have to talk about them. Period!)

On today’s episode of The emPowered Author Podcast, I’m joined again by my friend Jennifer Crosswhite and, together, we offer up many tips on how to plan to sell books this year! I believe in you and your message, author friend. Let’s make this the year that others are changed by.

If we could help you plan for a successful year ahead (or book launch ahead), let's chat. Visit our website to schedule a time for us to connect and let's get you set up to succeed this year and beyond!

Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.

Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.