The emPowered Author: A Marketing Podcast for Nonfiction Authors

[Author emPact] How Elisabeth Swan is Making Her Author emPact

January 20, 2023 Stephanie Feger
The emPowered Author: A Marketing Podcast for Nonfiction Authors
[Author emPact] How Elisabeth Swan is Making Her Author emPact
Show Notes

During the pandemic, so many of us found ourselves contemplating what our dreams were and the path we were taking to make them happen. I’ve heard from many authors, time and time again, that the book that they would one day write moved up on the priority list. I have had the pleasure of meeting an author who wrote reflections during that time and published an amazing book from it. I just spoke to an author who used the time to put his life story on paper. And, today you’ll hear from a dear friend of mine, Elisabeth Swan, who found herself reflecting openly through LinkedIn during this time, only to have her followers start asking about a book that she was going to write and didn’t know was needed. Guess what… that book will be coming out this year! 

Elisabeth Swan is an author we’ve had the pleasure of working with in various ways, and today we dig into the value of feedback, how you can create demand for a book while you are crafting it, why the blog to book concept never goes out of style, and how collaboration is the name of the game. Learn more about her book and her message. 


Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.

Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.