The emPowered Author: A Marketing Podcast for Nonfiction Authors

10.4 Book Launches Don’t Happen Overnight, You Plan for Them

January 17, 2023 Stephanie Feger
The emPowered Author: A Marketing Podcast for Nonfiction Authors
10.4 Book Launches Don’t Happen Overnight, You Plan for Them
Show Notes

Ready. Set. Launch! Launching a book may feel a bit like launching a rocket. There’s stress and planning. Momentum builds. It takes off and you hold your breath to see if the rocket will make it to outerspace safely, and only then can you find your breath again. I had the pleasure of watching a rocket launch a few years ago, and it was stressful. I’ve also had the pleasure of personally launching 3 books and supporting countless other authors launch theirs. And, they too are stressful. 

But stress doesn’t have to be synonymous with launch. In fact, when well planned, they can actually be really fun. On this episode, I’m excited to share some of my favorite book launch insights with you. We will level set on what book launch means, and I'll highlight my top 3 tips to ensure your book launch this year is successful.

If we could help you plan for a successful year ahead (or book launch ahead), let's chat. Visit our website to schedule a time for us to connect and let's get you set up to succeed this year and beyond!


Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.

Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.