The emPowered Author: A Marketing Podcast for Nonfiction Authors

10.2 The Ins and Outs of a Useful Marketing Plan for Authors

January 03, 2023 Stephanie Feger
The emPowered Author: A Marketing Podcast for Nonfiction Authors
10.2 The Ins and Outs of a Useful Marketing Plan for Authors
Show Notes

Would you go on a trip to a new destination without a map? You may be up for that challenge but I know I’d get lost. Would you attempt to put together a piece of IKEA furniture without the directions? If you’ve done it a time or two before maybe not, but I’d rather get it done than see how long it would take me to do it without directions. What about finish school without a plan? Dive into a career without a plan? Build a home without a plan? Do I need to go on?

Plans are amazing, when they put you on a path. That’s what they are there for, right? Plans are door opener when you have a focused vision and you are given the green light to run with it. Plans are game-changing when you can use them to guide your moves and indicate what is worth your energy and what isn’t. I’m a big fan of those kinds of plans, and those are the ones that I’m talking about today.

Also, if we could help you plan for a successful year ahead (or book launch ahead), let's chat. Visit our website to schedule a time for us to connect and let's get you set up to succeed this year and beyond!

Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.

Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.