I’m going to date myself on today’s episode, but I have to share that I literally remember the day when Facebook became a thing and my college didn’t have access to it yet. I also remember working at a company that had such a stringent social media policy that it would be laughable now. I remember life before social media, but I know that because of it, we are all forever changed. It’s changed how we connect with people, and it’s changed how we promote our offerings… and authors, you can’t escape that.
But where should you be? How much time should you spend? What is worth your personal and financial investment? On this episode of The emPowered Author Podcast, we are unpacking the answer to these questions and Stephanie shares her top 3 tips to help authors develop and build their social platform.
Be sure to download our handy tool to help you this season. Visit our website to download The Author’s Guide to the Social Dilemma where you can follow along, take notes and uncover how you are going to tackle social. Also, social media is a specialty of ours. We love offering digital presence audits as well as helping authors update their social media infrastructure, create content pillars and a social plan, and even develop graphics and content accordingly. If you could use that help, reach out.
Follow the emPower PR Group on social: Facebook, Instagram and LinkedIn.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.