The emPowered Author: A Marketing Podcast for Nonfiction Authors

7.2 The Best Marketing Efforts Lead to Meaningful Conversations

July 19, 2022 Stephanie Feger
The emPowered Author: A Marketing Podcast for Nonfiction Authors
7.2 The Best Marketing Efforts Lead to Meaningful Conversations
Show Notes

Don’t break what isn’t broken. I think too many times we opt to go after the newest fad in marketing without remembering that there are evergreen and timeless strategies that work, are so effective, and are memorable beyond belief.

For this episode, Stephanie Feger is joined by Cathy Fyock, a book coach, who has a simple but extremely effective strategy to help her authors create conversations everywhere.  Her "Ask Me About My Book" button has been game-changing for many authors, Stephanie included. The best marketing efforts lead to meaningful conversations. When you have a book that is poised to share value, don’t withhold that value. Share it. And if you are terrified of starting that conversation, wear a button that entices someone else to start it. In this episode of The emPowered Author Podcast, Stephanie chats about how to start the conversation.

If you’d like some infused inspiration on all things book marketing, let’s chat. We offer a 1-hour marketing strategy session that is sure to leave you with more easy and simple marketing ideas than you can tackle in a month! A year even. Click here to learn more and snatch a time to chat.

Follow the emPower PR Group on social: Facebook, Instagram and LinkedIn.