Don’t break what isn’t broken. I think too many times we opt to go after the newest fad in marketing without remembering that there are evergreen and timeless strategies that work, are so effective, and are memorable beyond belief.
For this episode, Stephanie Feger is joined by Cathy Fyock, a book coach, who has a simple but extremely effective strategy to help her authors create conversations everywhere. Her "Ask Me About My Book" button has been game-changing for many authors, Stephanie included. The best marketing efforts lead to meaningful conversations. When you have a book that is poised to share value, don’t withhold that value. Share it. And if you are terrified of starting that conversation, wear a button that entices someone else to start it. In this episode of The emPowered Author Podcast, Stephanie chats about how to start the conversation.
If you’d like some infused inspiration on all things book marketing, let’s chat. We offer a 1-hour marketing strategy session that is sure to leave you with more easy and simple marketing ideas than you can tackle in a month! A year even. Click here to learn more and snatch a time to chat.
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Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.