The emPowered Author: A Marketing Podcast for Nonfiction Authors

6.5 Everyone Judges a Book by it's Cover (Especially it's Title and Subtitle)

June 21, 2022 Stephanie Feger
The emPowered Author: A Marketing Podcast for Nonfiction Authors
6.5 Everyone Judges a Book by it's Cover (Especially it's Title and Subtitle)
Show Notes

What can happen when a book coach and a book marketer come together for a virtual chat with a cup of caffeine?! Anything! In this season, Stephanie Feger, owner and chief strategist of the emPower PR Group, shares some of her favorite topics highlighted in a weekly LinkedIn Live she co-hosts with Jennifer Crosswhite, book coach and editor, of Tandem Services Ink.
 
Do you know that old adage … don’t judge a book by its cover?  Well, when it comes to a book's cover, there is just no way around it. And, the largest element of a cover is the title and subtitle. In this episode of The emPowered Author Podcast, the two book experts chat about the significance of a title and subtitle. They are jam-packed with purpose and, when used best, can be the deciding factor that pushes a reader to buy a book.

If you would like to chat about the power of becoming an author, what it can do for you and how to make that dream a reality, check out the emPower PR Group's Author emPact Strategy Session. It’s a great way to get focused, get started and make your Author emPact. Each week, Stephanie and Jennifer chat, answering author questions on LinkedIn. If you have a question, DM Stephanie here!

Follow the emPower PR Group on social: Facebook, Instagram and LinkedIn.

Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.

Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.