The emPowered Author: A Marketing Podcast for Nonfiction Authors

6.5 Everyone Judges a Book by it's Cover (Especially it's Title and Subtitle)

June 21, 2022 Stephanie Feger
The emPowered Author: A Marketing Podcast for Nonfiction Authors
6.5 Everyone Judges a Book by it's Cover (Especially it's Title and Subtitle)
Show Notes

What can happen when a book coach and a book marketer come together for a virtual chat with a cup of caffeine?! Anything! In this season, Stephanie Feger, owner and chief strategist of the emPower PR Group, shares some of her favorite topics highlighted in a weekly LinkedIn Live she co-hosts with Jennifer Crosswhite, book coach and editor, of Tandem Services Ink.
 
Do you know that old adage … don’t judge a book by its cover?  Well, when it comes to a book's cover, there is just no way around it. And, the largest element of a cover is the title and subtitle. In this episode of The emPowered Author Podcast, the two book experts chat about the significance of a title and subtitle. They are jam-packed with purpose and, when used best, can be the deciding factor that pushes a reader to buy a book.

If you would like to chat about the power of becoming an author, what it can do for you and how to make that dream a reality, check out the emPower PR Group's Marketing Strategy Session. It’s a great way to get focused, get started and make your Author emPact. Each week, Stephanie and Jennifer chat, answering author questions on LinkedIn. If you have a question, DM Stephanie here!

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